Coke Zero
For Gen Z, food is more than a meal. It's a form of self-expression and a way to explore culture. We tap into the rise of food fusion, showing that unexpected food duos can become the perfect trio with a Coke Zero.
Because no matter the combo, Coke Zero completes it.
Add a Zero.
Social
Celebrity chefs like Kristin Kish and Chef Jean-Pierre will face off to create bold new fusion dishes, and fans can vote on the ones they’d want to try.
Microsite
Recipes from the social series will be available on the Coke Zero microsite the following day. If nothing catches your eye, you can spin a wheel to generate a new fusion recipe using our food fusion algorithm, and score a coupon for a can of Coke Zero.
And if you’re not in the mood to cook, the microsite also includes an interactive map to help you discover fusion restaurants near you.
Packaging
At fusion restaurants, Coke Zero will introduce special packaging celebrating cultures coming together, and customers will receive a free can with their meal.
OOH
OOH boards will be placed in foodie neighborhoods across major cities, reaching them where they are.
Copywriter: Rylin Bowe
Art Director/Editor: me