Ronald McDonald House
Young adults aren’t unwilling to help. They’re overwhelmed by causes that feel distant, and difficult to act on. Ronald McDonald House Charities is different. Its impact is immediate and tangible: a bed, a meal, a shower, a kitchen — a place to stay close to a sick child.
Let’s reframe generosity through a behavior this audience already knows: adding one more thing to cart. Instead of asking young adults to stop spending, we meet them in the moment — turning impulse spending into impulse giving.
Add to care.
App Integration: Add to care at checkout
At checkout on participating platforms, users see an Add to Care prompt that translates a small donation into specific support for a Ronald McDonald House family.
App Integration: Late night scroll intercepts
During hours when Gen Z and Millennials are most likely to impulse shop, Ronald McDonald House shows up with social-first content reframing those purchases in real time.
Mobile Partnership: While you wait
In digital waiting rooms for concerts, events, drops, or ticket queues, Ronald McDonald House turns “waiting” into a moment of perspective.
Social + Email: Care receipts
After donating, users receive a shareable receipt that resembles an order confirmation. Instead of products purchased, it lists the care they helped provide.
OOH
A copy-driven series that compares everyday purchases to what that same amount could mean for a Ronald McDonald House family, turning ordinary spending into a new lens for generosity.
Copywriters: Jackson Knox, Courtney Ou
Art Directors: Nick Beccar Varela, me