Ronald McDonald House
Young adults aren’t unwilling to help. They’re overwhelmed by causes that feel distant, vague, or too heavy. Ronald McDonald House is different, offering immediate, tangible impact whether it’s a bed and warm meal or a place near a sick child.
Instead of asking young adults to stop spending, let’s meet them where they are and turn impulse spending into impulse giving. Don’t just add to cart.
Add to care.
CW(s): Jackson Knox, Courtney Ou, AD(s): Nick Beccar, me
App Integration: Add to care at checkout
At checkout on participating e-commerce, food delivery, and ticketing platforms, users see a simple Add to Care prompt that translates a small donation into specific support for a Ronald McDonald House family.
Instead of a generic roundup, each prompt shows exactly what that amount can do.
App Integration: Late night scroll intercepts
During hours when Gen Z and Millennials are most likely to impulse shop, Ronald McDonald House shows up with social-first content reframing those purchases in real time.
Mobile Partnership: While you wait
In digital waiting rooms for concerts, events, drops, or ticket queues, Ronald McDonald House turns “waiting” into a moment of perspective.
Social + Email: Care receipts
After donating, users receive a shareable receipt that resembles an order confirmation. Instead of products purchased, it lists the care they helped provide.
OOH
A copy-driven series that compares everyday purchases to what that same amount could mean for a Ronald McDonald House family, turining ordinary spending into a new lens for generosity.
