Warby Parker
We use vision as a tool every day of our lives, but it’s often taken for granted.
As a lifestyle brand whose mission is to inspire and impact the world with vision, Warby Parker is opening eyes to the importance of optical health. Let’s prove that vision is a vital part of life and to take care of it before it’s too late.
Come see us.
OOH
Posters and billboards will be placed strategically around metro areas using clever animations and witty copy to show ways that vision impacts everyday life.
Some ads will feature a QR code directing those who scan to a page where they can find the nearest Warby Parker to get checked out.
Pop-Up Eye Exam
Warby will set up free vision tests as an accessible way for folks to stay on top of their eye health.
These eye exams will be placed in cities with low eye health from Louisville, Kentucky, to Albuquerque, New Mexico. Keeping our sights on the communities that are at high risk.
To promote the free vision tests, we’ll use geotargeting to make anyone in the selected cities aware their next eye exam is on us.
Parking Spot Stunt
We’ll hunt for bad parking jobs in lots at nearby stores. Once found, Warby workers will redraw new parking spots by putting their bad parking skills into perspective. Leaving a note on their windshield, rerouting them to get their eyes checked.
Socials
The stunt will send ripples through socials, getting people to talk about Warby Parker. The word will spread organically through platforms like X & Reddit.
Copywriter: Madeline Kruse
Art Director: me