Mr. Goodbar
Because women need a mr. that understands when Aunt Flow Comes to town each month.
Sync up with mr. Goodbar.
OOH
Billboards and posters make way for people to positively associate Mr. Goodbar as a candy in tune with the girlies and what they want.
And to meet women where there are, we’ll also place ads in women’s restrooms, along with a coupon for a free Mr. Goodbar.
Print ads will be placed in publications that women, in particular, subscribe to like Women’s Health, Cosmopolitan, and Better Homes & Gardens.
Social
Instagram is the perfect place to raise awareness about social issues, like the 42% of women in the US who experienced period poverty in the last year. On March 8th, International Women’s Day, Hershey’s will donate 28% of every Mr. Goodbar purchased to the Period Movement to help provide menstrual products to women in need.
Followers will recognize Mr. Goodbar as “the mr. that understands.”
Team: Bliss Stengle, me