Mr. Goodbar

Because women need a mr. that understands when Aunt Flow Comes to town each month.

Sync up with mr. Goodbar.

Partner: Bliss Stengle

*Click to enlarge

OOH

Large billboards make way for people to positively associate Mr. Goodbar as a candy in tune with the girlies and what they want.

Print

Print ads will be placed in publications that women, in particular, subscribe to like Women’s Health, Cosmopolitan, and Better Homes & Gardens.*

Social

Instagram is the perfect place to raise awareness about social issues, like the 42% of women in the US who experienced period poverty in the last year. On March 8th, International Women’s Day, Hershey’s will donate 28% of every Mr. Goodbar purchased to the Period Movement to help provide menstrual products to women in need.