SkipHop
Let’s give moms the credit they deserve, while supporting them through everything that comes after delivering a baby. This campaign brings together Lindsey Gurk, founder of Get Your Pink Back, and Skip Hop to remind moms that rediscovering themselves postpartum isn’t selfish—it’s necessary.
Get your pink back.
CW: Madeline Kruse
Rebrand
SkipHop is committing to help moms get their pink back. And it starts with the branding.
We're switching up our branding from red to pink to show the brand’s commitment to mothers.
OOH
We’ll place ads where moms already are like the women’s restrooms. By using space on baby changing stations and menstrual product dispensers, we can catch a quick, meaningful moment of attention in the middle of their busy day.
Retail Revamp
To get mom’s pink back, Skip Hop is releasing a limited-edition line of colorful backpacks in partnership with the Get Your Pink Back brand.
Experiential
We’ll host monthly Mommy Meet-Ups in cities where moms report feeling less connected like Las Vegas, Phoenix, DC, Minneapolis, and Seattle. These gatherings will bring moms of all backgrounds together through sponsored picnics, classes, and other community-focused events.
Childcare will be available at every meet-up, so they can enjoy the experience and connect with other moms without having to balance it all.
