Skip Hop
Being a mom is highly a demanding role, yet many mothers aren’t given the support they need postpartum. As a baby supply brand, Skip Hop will be support moms by cultivating maternal communities.
Get your pink back.
Experiential
Skip Hop will host Mommy Meet-Ups each month by inviting moms of all walks of life as a place to connect. Each month the event will have a different theme and activity, all with the goal of bringing color back into mothers’ lives.
They’ll be hosted in cities that have been reported for having a low sense of community for moms like Las Vegas, Phoenix, DC, Minneapolis, and Seattle.
Childcare is provided at every meet-up, so moms can be present, connect, and enjoy the experience without having to balance it all.
All attendees will be entered into a raffle to win a SkipHop baby bag full of self-care and newborn essentials, leaving with their spark reignited.
Social
To get the word out about brand and community values, we will brighten up Skip Hop's social. Sharing moms getting their pink back.
Rebrand & Retail Revamp
SkipHop is committing to help moms get their pink back. And it starts with the branding.
We're switching up our branding from red to pink to show the brand’s commitment to mothers.
OOH
We’ll also strategically place ads meeting moms where they're at: women's bathrooms.
Using the space in the bathroom to momentarily catch moms in their day-to-day rush and inviting them to our monthly Mommy Meetups.
Copywriter: Madeline Kruse
Art Director: me